Officially an "expensive street"

Zürich, a world-known Swiss city for chocolate and its luxury shops. But this city is much more than just that. The most expensive stores are located in the main shopping street, called "Bahnhofstraβe" because it goes from the central station to the lake Zürich, in the southern extreme of the old town. 

Photo: Tiffany & Co's display window @ Bahnhofstraβe.

This 1,5km-long street is being included year by year in the top 10 of most expensive streets around the world by several studies. The most famous study is made by Forbes, which puts Zürich's Bahnhofstraβe in a 7th place. But if you keep your eyes open, there is something curious about it: the luxury goes increasing meanwhile you move forward direction to the lake. That means that you can find stores such as H&M at the beginning of the street at central station, but keep going straight and you will start seeing design stores, like for example Dior or Tiffany & Co.