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Friday 4 October 2013

Look out: fragile!

This museum is seriously an artwork for those who love weird structures made out of a material you barely thought it would be used for that. Optical illusions, reflection games, interactive surfaces... and all that dangerously fragile! I'm talking about Swarovski Kristallwelten and their world-famous tiny crystals. 


Photo: The Giant and its two underground entrances to the Chambers of Wonder.

I would say the complex is divided in three parts. The picture above is what the visitor sees at a first moment. It is the entrance to the underground part of the museum, called "Chambers of Wonder" and includes the most of the artworks of the complex - some of them are from the very same Salvador Dalí and Andy Warhol. Right behind the hill, there is a playground for people at all ages and a hand-shaped labyrinth. The last piece of the puzzle is the Crystal Cloud & Mirror Pond, a majestic structure made with 800.000 hand-mounted Swarovski crystals.

Before arriving to Austria, I didn't even know that Swarovski was an Austrian based company. I first saw their store in Innsbruck's downtown - quite an amazing store by the way, much bigger than any other I've ever seen, made in such a modern or even futuristic design, decorated with several crystal artworks, in one of the most luxurious and beautiful streets of the centre. The store offers not only jewelry but also optical products out of their intern brand "Swarovski Optik" and it even has a bar inside!


Photo: Crystal artwork.

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